課程資訊
課程名稱
 國際企業經營策略
International Business Strategy 
開課學期
 105-2 
授課對象
 管理學院  國際企業學研究所  
授課教師
 吳學良 
課號
 IB7018 
課程識別碼
 724 M0460 
班次
  
學分
 3.0 
全/半年
 半年 
必/選修
 必修 
上課時間
 星期四7,8,9(14:20~17:20) 
上課地點
 管二304 
備註
 先修科目 : 國際企業管理。國企所碩士班必修。
限碩士班以上 且 限本系所學生(含輔系、雙修生)
總人數上限：50人 
Ceiba 課程網頁
 http://ceiba.ntu.edu.tw/1052IB7018_ 
課程簡介影片
 
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課程概述

To reflect the cutting edge of academic thinking about business strategy, this course aims to offer students a solid economic foundation for strategic analysis. By presenting basic concepts of economic theory rooted in modern strategy literature, the course provides an economic lens for viewing a broad array of the strategic activities of the firm.
The course begins by examining the nature of competition and the dynamics of competitive rivalry. We also cover the debate between environmental determinism and strategic choice. After the mid-term exam, the focus is on the rationale of corporate strategy; that is, why and how firms change their boundaries in the pursuit of growth or value creation. 

課程目標
 1. To analyze the profit potential of the industries within which it competes;
2. To assess the strength of its competitive position within these industries;
3. To evaluate the sustainability of its competitive advantages (if any);
4. To provide the necessary frameworks and tools to perform a comprehensive analysis of a firm’s strategy;
5. To learn how to assess the appropriateness of a firm’s boundaries;
6. To determine the best way to organize itself internally in light of its strategy.  
課程要求
 1. Active and meaningful participation.
2. Thorough understanding of textbook and assigned readings
3. Preparation of HBR articles and on-class presentation.
4. Preparation of HBS cases and submission of case write-ups. 
預期每週課後學習時數
  
Office Hours
 另約時間 
指定閱讀
 Besanko, D., Dranove, D., Shanley, M., & Schaefer, S. (2010) Economics of Strategy, 5th ed., Wiley. (東華書局代理). 
參考書目
  
評量方式
(僅供參考)
  
No.
項目
百分比
說明
1. 
 Case Write-Ups 
20% 
  
2. 
 Group Presentation 
10% 
  
3. 
 Class participation 
10% 
  
4. 
 Mid-term and final exams 
60% 
  
 
課程進度
週次
日期
單元主題
第1週
 2/23  - Course orientation: What is strategy? 
第2週
 3/2  - Industrial organization & strategic groups
- How to think strategically? 
第3週
 3/9  - Industrial attractiveness: 5-force model & value net 
第4週
 3/16  - Sources of competitive advantages 
第5週
 3/23  - Competence-based view of strategy 
第6週
 3/30  - Strategy & Business model
Class off Assigned reading: http://www.businessmodelgeneration.com/downloads/businessmodelgeneration_preview.pdf  
第7週
 4/6  - Class off
- Assigned reading: 獲利世代http://www.businessmodelgeneration.com/downloads/businessmodelgeneration_preview.pdf 
第8週
 4/13  - Strategy & Competitive rivalry 
第9週
 4/20  - From BS to CS: Strategy & Boundary spanning of firm  
第10週
 4/27  - Mid-term exam: Cover all lectures & the HBS cases above 
第11週
 5/4  - Strategy & Vertical integration 
第12週
 5/11  - Strategy & Diversification 
第13週
 5/18  - Strategy & International expansion 
第14週
 5/25  - Strategy & structure 
第15週
 6/1  - Strategy & corporate governance 
第16週
 6/8  - Term project presentation-1 
第17週
 6/15  - Term project presentation-2 
第18週
 6/22  - Final exam: Cover all lectures and HBS cases after the mid-term